Category_
Product Design
Branding

Year_
2022

Website_
www.clemviews.com

Clem is engineering the world’s first genuinely on-demand property viewing service for Lettings agents & property managers.

— My duties —

I was responsible for creating a solid brand identity, helping the founders develop new services, and ensuring that all design elements were consistently aligned with the existing brand style. I enjoyed the challenge of working with the founders to bring their vision to life and contribute to the company's success.

HIGH-LEVEL GOALS

Clem logo:
Create a consistent and simple brand identity that resonates with the target audience (mainly the most innovative agents) and helps Clem stand out in the market.

Service icons:
I create a distinct and consistent identity for each service aligned with the existing brand.

SOLUTION

• Create a metaphorical and symbolic logo to illustrate Clem’s name.

• Define colours and icons to represent each service.

HIGH-LEVEL GOALS

Clem offers a successful on-demand property viewing service for letting agents and property managers. The company is looking to extend its product with additional services to help simplify the interaction of the real estate agent with leads and listings.

The goal is to:

• Automate and modernise the process of importing new properties and leads and help to manage them.

• Summarise the viewings in a report with photo and video proofs.

• Help the agent easily pre-check the qualifications of leads.

SOLUTION

According to the business strategy and users’ needs, we prioritise the development of the Properties and Leads services. The Pre-check qualifications will come in a second phase.

From a design perspective:

• I re-use existing design patterns and create new functional ones through multiple services for a simple and fast implementation.

• Develop simple and efficient components to be easily reusable on desktop and mobile devices.