HMA
Virtual Private Network provider.
Category_
Web Design
Branding
Art Direction
Marketing Design
Year_
2020
Website_
www.hidemyass.com
HMA was founded in 2005, and got acquired by Avast Software in 2016.
— My duties —
As a Senior Creative Designer, I was responsible for the HMA brand within the Communication Design team at Avast. My duties include evolving the HMA visual style & brand; developing and maintaining the visuals for the website, product, campaigns, promos and print. I led and coordinated HMA projects and communication between designers, copywriters and stakeholders, as well as managed these projects and led in tactical and planning meetings.
Mobile App Campaigns
Campaigns to celebrate a particular day, an event or to inform our users. We created multiple mobile app campaigns to promote and communicate about HMA VPN App.
Mobile app campaign example - Process analyse
Art Direction
Following the Agile methodology, this is our creative process in collaboration with the illustrator.
Approach and researchES
Application and Development
Web pages, Mobile Campaigns, Social and Display banners, Pop-Up…
Jack’s mask, the VPN metaphor
Collaborating with the illustrator, we created a bunch of new masks for Jack. They are mainly used in the HMA VPN app and appear randomly when the VPN switch to ON and on the About Us page to illustrate each member of the HMA team.
Web Pages
Creating and/or updating the web pages from wireframe to production, following the Brand Guidelines.
HMA Homepage
Based on the user research results, we decided to review our website's information and value proposition to double the conversion rate of the HMA website. The objective was to provide more info and transparency with a better description of the HMA VPN’s benefits.
The Evergreen pages
The evergreen collection showcases famous online TV services and main sports events accessible from anywhere, thanks to the HMA VPN.
PRESS CENTER
In collaboration with the UX designer, the objective was to create the HMA Press Center based on the Avast layout.
From the HMA Press Center, we will find the press releases; the last news about HMA; you can download all the media materials and access the PR contact.
Download pages
Based on the same layout, the download pages explain how to install the HMA VPN app, depending on the device.
HMA Brand Guidelines
The objective was to update the existing Brand Guidelines and create a complete document with all our new designs and copy rules.
HMA Annual recap 2020
The Annual recap is an overview of what we accomplished this year: General updates, web pages (desktop and mobile), campaigns, communication, and illustrations.
